Stunning beachfront hospitality design featuring a modern, minimalist hotel lobby overlooking a palm tree lined ocean

Turnkey Hotel Renovation

Excellence in every detail

Crystal Hospitality Group is a full-service, nation-wide hotel renovation and conversion contractor headquartered in Tampa, Florida.

We deliver turnkey transformations for luxury and full-service hotel ownership groups, backed by our 18,000 sq ft in-house millwork and stone fabrication facility. Our team has renovated more than 15,000 guest rooms across 25+ states.

Modern hotel interior featuring a bonsai tree on a wooden console against a warm wood-paneled wall with integrated lighting.

Trusted by Leading Hospitality Brands

Tickerlogo 01 Marriott
Tickerlogo 02 Ritz Carlton Scaled
Tickerlogo 03 Delta
Tickerlogo 04 Courtyard
Tickerlogo 05 Doubletree
Tickerlogo 06 Embassy
Tickerlogo 07 Fairfield
Tickerlogo 08 Hampton
Tickerlogo 09 Hilton
Tickerlogo 10 Hyatt Regency
Tickerlogo 11 Residence Inn
Exterior of a luxury hotel at dusk with striking hospitality design that includes a resort style pool

From guest rooms to grand lobbies

We handle the full scope — pre-construction planning, design coordination, procurement, construction, and clean closeout — under one contract, with one team.

Hotel Renovation + Conversion Capabilities

Elegant hotel bar design featuring wood flooring and warm interior lighting.

Hotel Renovations

Modernize guestrooms and public spaces while minimizing disruption to operations.

Explore Renovations
The exterior lobby of a Hilton hotel following a brand transition and hospitality renovation

Hotel Conversions

Navigate complex brand transitions with one accountable partner from planning through turnover.

See Conversions
A unique hotel bar design featuring wicker lamps and pops of color in the upholstery

Fast Track Renovations

Accelerated schedules help return rooms to inventory faster and reduce revenue disruption.

See Our Strategy
Luxury hotel bedroom featuring a king bed, warm brown bedding, concrete accent wall, sculptural gold wall art, and contemporary lighting.

Turnkey Design + Build

One contract. One accountable team. Fewer handoffs and greater control from concept through closeout.

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Modern luxury hotel bathroom with white marble walls and floors, freestanding bathtub, glass-enclosed shower, and double vessel sinks.

In-House Millwork + Stone Facility

Greater quality control, faster production, and custom craftsmanship through our owned fabrication facility.

Explore Our Facility
Luxurious hospitality design is highlighted in a hotel room's plush bedding and warm wood paneled interior

Value Engineering

Smarter solutions that maximize budget while protecting design intent and long-term value.

See How It Works

Featured Transformations

See the work. Every project in our portfolio ships with before, during, and after documentation — drone footage included where the scale demands it.

See All Transformations

The In-House Hotel Renovation Advantage

Most contractors subcontract the work that defines a renovation. We don't. The quality you see in the finished property traces back to a team and a facility we own.

18K SQ FT

In-House Fabrication Facility

We mill, cut, and finish architectural millwork and stone in our own facility. Quality stays in-house. Schedule stays in-house. Cost stays in-house.

luxurious but casual hotel bar design welcomes travelers to relax
detail-oriented hospitality design includes a single orchid on a quartz bathroom counter
  • Interior + Exterior Capabilities

    Most specialists do one. We handle both — lobbies and porte-cochères, guest rooms and façades — on a single project, under a single contract.

  • Speed to Occupancy

    Every night a room sits out of inventory is lost revenue. Our fast-track program gets rooms back online: 300 rooms, top to bottom, in five months.

  • Design-Build Integration

    We coordinate with your design team or brand-designated designers from day one, prototyping custom elements before they ever reach the property.

Avatar
Crystal operated as an extension of our team throughout the project. Their attention to detail, responsiveness, and commitment to delivering on schedule made the entire process seamless.
Bharat Patel , Chairman/CEO @Sun Companies
Gary Sams
Crystal consistently delivers quality projects with professionalism, accountability, and strong communication. They have become a trusted partner on every engagement.
Gary Sams , Senior Project Manager, Premier Project Management
An overstuffed chair and decorative vases highlight a modern hotel design

Our Hotel Renovation Process, in 6 Phases

From the first walkthrough to the final punch list, your project moves through six defined phases — you know where the work stands, every week.

See Our Approach
  • Consultation
  • Pre-Construction
  • Design Coordination
  • Procurement
  • Construction
  • Closeout

Let's Talk About Your Next Project

Tell us about your property. Our team walks through scope, timeline, and budget — then sends back a proposal built on real numbers, not RFP boilerplate.

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