Our Leadership

The Leadership Behind Every Transformation

Victor Gerega, President & CEO, leads Crystal Hospitality Group, backed by a team with combined decades of experience in hotel renovation, hotel conversion, and hospitality construction. From our Tampa, Florida headquarters, we direct the work of our in-house millwork and stone fabrication facility and field teams delivering projects across 25+ states.

Our work moves through six defined phases, from first walkthrough to final sign-off, and every phase is owned by people you can name, reach, and hold accountable. That’s how we deliver turnkey transformations for luxury and full-service properties: with a leadership team that stays on the work from contract to closeout.

Staybridge Suites hotel exterior with a four-story building, landscaped entrance, parking area, and covered main entrance following a turnkey hotel renovation

Headshot of Victor Gerega, President and CEO of Crystal Hospitality Group's hotel renovation company

Victor Gerega, President & CEO

Victor leads Crystal’s day-to-day operations, working directly with hotel owners, owner-representatives, and brand partners to scope and deliver renovation and conversion projects. He brings prior leadership experience from ADR Signature, where he served as Director of Operations, and holds a degree from Kennesaw State University. From our Tampa headquarters, Victor oversees project execution, the in-house millwork and stone fabrication facility, and field teams delivering work across 25+ states.

The COO of Crystal Hospitality Group's hotel renovation company

Ivo Pavlov, COO

Oversees operations, procurement, project management, and construction teams. Focused on operational efficiency, team leadership, vendor and sub coordination, and delivering high-quality projects on time and within budget.

Minimalist interior hotel design with a textured black wall, wooden console, decorative vases, green fern, and modern chair.

Talk to the Crystal Hospitality Group Team

Start a renovation, request a proposal, or talk to our team about an upcoming RFP. Our office responds within one business day, Monday through Friday, 9 a.m. to 6 p.m. ET. We’re growing. If you build hotels for a living and want to do it at the level we do (turnkey delivery, in-house fabrication, full-service and luxury properties), send us a note.

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